Love for the original and the fact that many of the kids in 2003 who love Nemo are now grown-up is likely a huge factor.” The former film was Pixar’s biggest hit until Toy Story 3 came along. US critic Josh Spiegel, author of Yesterday Is Forever: Nostalgia And Pixar Animation Studios, agreed: “I don’t doubt that nostalgia for Finding Nemo is a big reason why Finding Dory is such a success. “It doesn’t matter that it came out over a decade ago because they probably watch it a lot at home.” “Pixar’s films often have a lot of longevity, which means that the world of Finding Nemo probably feels fairly fresh to people with young children,” said Ide. “That, coupled with the strength of Pixar as a brand, means that you’re almost guaranteed a hit.” Add to that the fact that Pixar’s movies are readily available on DVD or via streaming services, meaning many families have repeatedly watched Nemo, and it’s clear that there was always a huge ready-made audience for Finding Dory. “Nostalgia is a really powerful marketing tool,” she said. Ide attributed some of the film’s success to our predisposition towards nostalgia. That’s interesting because I like Finding Nemo – it’s a nice film – but I certainly don’t think it’s Pixar’s finest, so I’m surprised to see an adult fanbase so caught up in the sequel.” “Those adult percentages are quite unusual for an animation fanbase – the only other animation studio that would have that sort of crossover is Studio Ghibli in Japan. “I was surprised, absolutely,” said Observer film critic Wendy Ide. Those numbers have taken some in the industry by surprise. “ Finding Dory…did well in later show times when younger children are typically in bed $4m worth of business after 7pm on Friday and roughly the same amount after that time on Saturday,” Variety reported, adding that this was “double what Inside Out did in those opening weekend slots, and a signal that adults are nearly as eager to see Dory reconnect with her parents as kids are.” When the US trade magazine Variety crunched box office numbers for Finding Dory they discovered that adults made up 26% of the opening weekend audience, while teenagers accounted for 9% of ticket buyers. The answer may, in large part, be nostalgia. So what’s the secret? Why has this sequel succeeded when others, such as the Johnny Depp-starring Alice Through The Looking Glass or the special effects-laden X-Men: Apocalypse, ignominiously flopped?
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